Yassi Moghaddam

Yassi Moghaddam is a go-to-market and service innovation and management consultant, entrepreneur, and Managing Director of Stradanet, a consulting firm based in Silicon Valley where she has served clients including Wells Fargo, Cisco Systems, Applied Materials, New Venture Partners, Mojo Mobility, and a number of successful start-ups. She is also Executive Director of ISSIP (The International Society of Service Innovation Professionals). Yassi’s main areas of expertise include mobility, cloud computing, and collaboration. Prior to her consulting career, Yassi was the VP of Marketing at ASIP Inc, a venture backed Princeton University incubator, Director of Marketing Alliances at Avici Systems, and earlier in her career she held senior product and technical management positions in Lucent and AT&T. Yassi holds an MBA from Columbia University, MSEE from Georgia Tech, and a BSEE from University of Oklahoma.

Paul Maglio

Paul P. Maglio is a Professor of Technology Management at the University of California, Merced, and a research staff member at IBM Research, Almaden. He holds a bachelor’s degree in computer science and engineering from MIT and a Ph.D. in cognitive science from the University of California, San Diego. One of the founders of the field of service science, Dr Maglio is the Editor-in-Chief of Service Science, serves on the editorial board of the Journal of Service Research, and was lead editor of the Handbook of Service Science. He currently serves as director of the California Center for Service Science at the University of California.

Martin Fleming


Martin Fleming is IBM’s Chief Economist and Vice President, Business Performance Services. As IBM’s Chief Economist, Martin provides regular insight and analysis to IBM’s senior leaders and engages with select IBM clients to provide a view of the global economic outlook. In leading the Business Performance Services team, Martin leads an analytics center of competency focused on improving IBM’s business performance and achieving IBM’s 2015 financial goals. Previously, within IBM Corporate Strategy, Martin led IBM’s Smarter Planet strategy development and execution with a focus on energy, climate change, transportation, water and Smarter Cities. Prior to joining IBM, Martin was a Principal Consultant with Abt Associates, Cambridge Massachusetts. He was also Vice President, Strategy for Reed-Elsevier, Inc., the Anglo-Dutch information company. Martin began his professional career at the System Dynamics Group, Alfred P. Sloan School of Management, Massachusetts Institute of Technology. Martin’s work has been published in a number of professional journals and general interest publications such as the New York Times and the Wall Street Journal. Martin has testified to various US Congressional committees, including the Joint Economic Committee. Martin holds a Ph.D. and an M.A. in Economics from Tufts University and a B.S. cum laude in Mathematics from University of Massachusetts Lowell.

Anthony Boccanfuso

Anthony Boccanfuso, Executive Director, University-Industry Demonstration Partnership (UIDP) has served as the National Academies’ University-Industry Demonstration Partnership Executive Director since 2007. He is a leading expert on high value, high return university-industry partnerships who works with other thought leaders from the academic and corporate communities to advance these collaborations and promote the Nation’s economic competitiveness. In his current role, he spearheads the development of a series of initiatives to catalyze partnerships and reduce barriers to University-Industry collaborations. In recognition of his experience and insights in this arena, Tony is regularly sought after as a speaker (both domestically and internationally) and has published several reference sources. He also serves as a consultant for government agencies, non-profit organizations and private firms and is Vice-Chair of the MedStar Health Research Institute. Tony holds a Ph.D. in Inorganic Chemistry from the University of South Carolina and earned his B.S. in Chemistry and Political Science from Furman University.

Haluk Demirkan

Haluk Demirkan is a Professor of Service Science, Information Systems & Supply Chain Management, and the Executive Director of Center for Information Based Management at the Milgard School of Business, University of Washington-Tacoma. His doctorate is in Information Systems and Operations Management from University of Florida, and his research in analytics & design-led service science & innovation with smart service systems, digitization and internet-of-things have included recent industry-sponsored research projects with American Express, Intel, IBM, MicroStrategy and Teradata. He has almost 20 years of professional work experiences on process innovations with service-oriented solutions, business intelligence & analytics for Fortune 100 companies. He has more than 150 publications. In 2013, he is ranked 6th in Top-100 Rankings of World-wide Researchers according to the Association for Information Systems sanctioned World-wide Research Rankings. He is a board of director for the International Society of Service Innovation Professionals, and an advisory board member for the INFORMS Service Science Section.

Niels Feldmann

Niels Feldmann is a researcher in the Service Innovation & Management group as well as Senior Managing Consultant for Strategy Consulting at IBM Global Business Service. He is also Chair of ISSIP German Chapter, Research Associate for Service Innovation at Karlsruhe Service Research Institute (KSRI), KIT. Before joining the KSRI he managed a team of consultants specialized in Innovation Strategy & Management at IBM Germany. After graduating from Technical University of Darmstadt with joint Masters in Business Administration and Computer Sciences, Niels started his professional career at IBM Unternehmensberatung GmbH in 1998. Since then, he acquired and managed numerous strategy and transformation engagements in several industries such as Financial Services, Energy & Utilities, Retail, Consumer Goods, IT-Services, and the Software Industry. His projects focused on the evaluation, development and implementation of new business models, technology-driven product and service innovation as well as the establishment of approaches for Open & Collaborative Innovation.

Ammar Rayes

Ammar Rayes is a Distinguished Engineer at Cisco Systems and former President of ISSIP (The International Society of Service Innovation Professionals). He has been at the core of developing IP-based network and service management solutions for over 20 years. His main areas of expertise include Smart Services, NMS/OSS, Big Data, Cloud, Mobility, Performance and Traffic Engineering, and Embedded management.Dr. Rayes has authored / co-authored over a hundred papers and patents on advances in communications-related technologies, including a book on Network Modeling and Simulation and one on ATM switching and network design. He is an Associate Editor of ACM “Transactions on Internet Technology”, Editor-in-Chief for “Advances of Internet of Things” Journal. Dr. Rayes received his BS and MS Degrees in Electrical Engineering from the University of Illinois at Urbana in 1986 and 1988, respectively. He received his Doctor of Science degree in Electrical Engineering from Washington University in St. Louis, Missouri, in 1994 where he received the Outstanding Graduate Student Award in Telecommunications

Bob Rodio

As Chief Technologist, Network Transformation Solutions, Bob Rodio plays a vital role in the delivery of Ciena’s NTS engagements, the identification and development of future solutions, and as a liaison with Ciena’s research and engineering teams. Bob joined Ciena 1996 while the company was still a small start up. Bob played a key role in building the customer pipeline and sales engineering organizations to support the growing business. As the company grew and went public, Bob was promoted to be Ciena’s Vice President of Systems Engineering and Chief Technologist for Customer Applications. In this role Bob was essentially the “Chief Technologist of the Sales Organization”. With a blend of business, technology, sales, and strategy, the role primarily focused on the “next-generation architecture groups” in large carriers. Outcomes of this work influenced next generation architectures, as well as drove CIENA towards internal (organic) developments and key acquisitions. Bob has a Masters of Science degree in Electrical Engineering from Stanford University and a Bachelor of Science in Electrical Engineering from Rutgers University, College of Engineering. He is a member of the IEEE.

Deborah Stokes

Deborah R. Stokes is the Leader, Global External Research at EMC, responsible for program management and collaboration with universities and research institutions to drive innovation and advanced technology exploration. Deborah has served in various ICT leadership positions for 25+years in both academia and industry. Her BNR/Nortel career included a number of positions with increasing responsibilities across R&D, external research, university interaction, business development, operations, and marketing/communications, providing opportunities to utilize her skills in program management, technology management, innovation, cross organization collaboration, knowledge management and leadership. Her contributions included the Wireless Mesh Network product (managing the contributions of the MIT Media Lab), a patent application for measuring the return on external investments, and effectively managing an external research portfolio valued at $250M+. Deborah is a recognized speaker on best practices in external research and innovation, with a number of publications.Deborah has a BS in Business Administration, and completed her Executive MBA at the University of Texas at Dallas, with a focus on “Managing for Change”.

Sriram Dasu


Sriram Dasu is an Associate Professor of Data Sciences and Operations at the Marshall School of Business, University of Southern California. His research interests are healthcare operations, global health, service operations with focus on customer psychology, and supply chain management, and his work has been published in Queuing Systems, Operations Research, Management Science, Harvard Business Review, and Sloan Management Review. His recent book with Richard B. Chase, “The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business,” was published by McGraw-Hill last year. Dr. Dasu has served as associate editor of Management Science and senior editor of Manufacturing and Service Operations. His PhD is from Sloan School, MIT.

Mark Davis

Mark M. Davis is Professor of Operations Management at Bentley University in Waltham, MA. In addition to publishing numerous articles, Dr. Davis is also the co-author of two textbooks: Operations Management: Integrating Manufacturing and Services, (McGraw-Hill/Irwin, 2005, 5th edition, with Janelle Heineke), and Managing Services: Using Technology to Create Value (McGraw-Hill/Irwin, 2003, with Janelle Heineke). Dr. Davis is a Past President of the Decision Sciences Institute and immediate Past President of the POMS College of Service Operations. In 2000, he was named a Fellow in the Decision Sciences Institute. In 1998, Dr. Davis received Bentley University’s Scholar of the Year Award. As a visiting professor, Dr. Davis has taught courses/workshops in service operations/management at Cornell University’s School of Hotel Administration in Ithaca, New York; IE Business School in Madrid, Spain; Groupe HEC in Paris, France; Keio University in Tokyo, Japan; Al Akhawayn University in Casablanca, Morocco: Corvinus University in Budapest, Hungary: and Macquarie University in Sydney, Australia.

Vish Krishnan

Professor Vish Krishnan is the Sheryl and Harvey White Endowed Chair, Innovation, Technology & Operations, at the Rady School of Management, University of California, San Diego. After receiving his doctorate from the Massachusetts Institute of Technology, Dr. Krishnan served as a professor and IC2 senior research fellow at the University of Texas at Austin before joining the Rady School as one of the founding faculty. His research is focused on new product and service design and development, project and operations management, science and technology-driven innovation and sustainable growth, and IT-enabled productivity improvements. He has served in editorial positions at Management Science, M&SOM, POMS, IEEE-EM and other journals, quoted in national publications, and received the distinguished fellow award from the POMS College of Innovation & Technology Management. He has also been voted the Most Valuable Professor by the Rady School students in 2009 and 2012.

Andrzej Rucinski

Andrzej Rucinski is professor at University of New Hampshire. He has held faculty positions at the Technical University of Gdansk, Poland. He also worked as a visitor at the Leningrad Electrotechnical Institute (LETI) in St. Petersburg, Russia, the Technical University of Wroclaw, Poland, the Technical University of Budapest, Hungary, Laboratoire pour les Etudes et al Recherche en Electronique, E.E.R.I.E., France and Universite’ de Corsica, France. Recently, he received the UNH Class of 1940 Professorship for Outstanding Interdisciplinary Teaching and Research. He is also a professor in the Space Science Center in UNH’s Institute for the Study of Earth, Oceans, and Space. He received his M.Sc. from the Technical University of Odessa, Ukraine in 1973 and his Ph.D. in Technical Sciences from the Technical University of Gdanski, Poland in 1982.

Jeff Saperstein

Jeff Saperstein is an author, university teacher, consultant, and enabler in how technology can be used to create growth in regional economic development, success for organizations, and personal career planning. His books and case studies are focused upon best practices for innovation. “Toyota: Driving the Mainstream Market to Purchase Hybrid Electronic Vehicles” is one of Richard Ivey Business School top ten most popular MBA case studies. Co-founder with Hunter Hastings of Group CVC – signifying Co-creating Value with Customers – is a consulting company that applies the Service Thinking Framework to the discovery of new service innovation opportunities for clients. He just published: Service Thinking: Seven Principles to Discover Innovative Opportunities, Business Expert Press, 2014.

Lisa Tenorio

Lisa Tenorio is Director of Academic Programs, Developer Marketing at Salesforce.com. She is global education leader with over 20 years experience in building and developing high-performing teams. Lisa has led the wildly successful establishment of educational campuses in San Francisco for both Hult International Business School (as Executive Director of San Francisco Campus) and Supinfo International University (as Managing Director, USA and Canada). She also was Director of Education Programs and Training at Autodesk. She cultivates a culture of innovation and leads new initiatives and change in complex organizations. Lisa has more than 15 years experience developing high-quality global education, learning, and training programs and 5 years experience working with international universities and in higher education administration. Lisa Tenorio has a passion for technology, life-long learning, languages and global perspective.

David Teece

David J. Teece is the Thomas W. Tusher Professor in Global Business at the University of California, Berkeley’s Haas School of Business. He is also the director of the school’s Institute for Business Innovation. He has authored over 30 books and 200 scholarly papers, and he is co-editor of the Palgrave Encyclopedia of Strategic Management. Dr. Teece has received four honorary doctorates and has been recognized by Royal Honors. Dr. Teece pioneered the dynamic capabilities perspective, defined as “the ability to integrate, build, and reconfigure internal and external competencies to address rapidly changing environments.” According to Science Watch (November/December 2005), his paper (with Gary Pisano and Amy Shuen) “Dynamic Capabilities and Strategic Management” was the most cited paper in economics and business for the period from 1995 to 2005. A native of New Zealand, Dr. Teece in 2010 co-founded Berkeley Research Group, an expert services and consulting firm of economists and other professionals with expertise in domains ranging from higher education to corporate finance. Dr. Teece has a Ph.D. in economics from the University of Pennsylvania and has held teaching and research positions at Stanford University and Oxford University.

Charlie Bess

Charles Bess is a Fellow in the HP Services and Solutions Research lab focusing on next generation business value generation and the President of ISSIP (The International Society of Service Innovation Professionals). In his career, he has been the leader of HP’s global architecture capability, the Chief Technologist for numerous large clients and internal structures for HP and EDS. He is an avid blogger and regularly publishes outside HP. He has also led HP’s internal global technical conference. Charles received a BSEE degree from Purdue and an MBA from SMU. He is currently licensed as a professional engineer, certified as a distinguished architect by The Open Group and a senior IEEE member. He is active on Southern Methodist University’s MBA associate board where he mentors MBA candidates as well as participates in the business school curriculum advisory committee. He is also on the executive board of the US-FIRST robotics competition in North Texas and participates both locally and globally as a judge.